We gave our AI helpers names and faces so they're easier to recognize in our videos, newsletter and posts. They're still just AI tools: helpful, not experts, and they always point you to the source.
Marbles
Label Reader
Personality: Curious, patient, a bit of a small-print nerd.
Catchphrase: “Let’s zoom in.”
“Let’s zoom in! “Choice” is a USDA quality grade, not a safety check. Inspection is a separate mark.”
Helps with: Hosts our informational videos on labels like grass-fed, organic, USDA grades, kosher and halal.
Ledger
Sources Checker
Personality: Careful, calm, quietly funny about footnotes.
Catchphrase: “Show me the source.”
“Show me the source: every law on our Laws page links to an official source or court record. Laws change, so check the link.”
Helps with: Helps keep our Meat Laws page and its sources and review dates up to date.
Howdy
Welcomer & Verifier
Personality: Warm, upbeat, thorough.
Catchphrase: “Come on in, it’s free.”
“Howdy! I check that a new business exists and sells real meat, then a person approves the listing.”
Helps with: Welcomes new businesses on Add your business, Suggest a business and Claim a listing.
Rover
State Explorer
Personality: Adventurous, enthusiastic, loves local food businesses.
Catchphrase: “Where to next?”
“Rolling into a new state! Know a great butcher, farm or restaurant here? Suggest it.”
Helps with: Explores our state pages: listings, who inspects meat, and official farm finders.
AI can make mistakes, misunderstand a question, or miss important context. It can also sound confident when it's wrong. The bots are not experts, scientists or fact-checkers, and nothing on this site is legal, medical, religious or nutritional advice.